🐸 #29: I'm Launching My Own Operator: Menace

Sup fellow degens, 

I’m officially declaring war on the ordinary!

In between writing this engaging newsletter that you all love and read every day, I’ve been holding some news to myself.

Watching, planning, building, all in the shadows.

Now it’s time to pull the pin.

Because I’m launching my own operator.

Menace

When I say I’m declaring war on the ordinary, I mean it.

Menace is built for chaos, degeneracy, competition, and conquest. It will become a movement, a lifestyle, and it’s already rewriting the rules of what an operator can and should be.

Let’s rewind for a second

A few months ago, we launched our content machine under the name Menace, infiltrating every corner of combat sports, football, and culture.

MMA, boxing, NFL, European football, and the new wave of padel, we’ve taken them all by storm. They had no option but to bow before us.

Every clip, every post, every piece of content is designed to hit you in the chest, and we do just that because this is how attention is won in 2025. And attention is the most valuable currency on the planet.

We got 400 million+ monthly organic views and 2.5 million followers across all platforms.

And now we’re channeling all that reach, all that energy, all that madness into our own Menace operator.

How it all happened

Behind the curtain, a stealth team of 85 killers, experts from iGaming, tech, and media have been building a platform that fuses fiat and crypto, free-to-play and real money, speed and entertainment, all wrapped in one player-first experience.

Players don’t a single damn about bonuses anymore. They want identity, energy, and feel like they are a part of something bigger.

Our strategy, from day one, has been media-first. We built the audience before the product.

And we haven’t stopped there, we are building a global network of creators, affiliates, and partners who share the same hunger.

That’s why we launched Menace Partners, which is our own affiliate program.

It’s for bold marketers, loud voices, and creative outlaws. They will get shared exposure, community-driven rewards, and the kind of collaboration that moves the needle.

If you’ve got ambition, attitude, and guts, we’ll meet you there soon.

Closing thought

For years, iGaming has played it safe, we’re done pretending this is just about betting.

My…Our beloved industry is about entertainment, identity, and domination.

This is by far the biggest project I’ve ever founded.

Menace will grow into a cult-like global lifestyle brand across sports, media, and gambling.

We’re going to push boundaries, piss off competitors, and redefine what it means to play in this industry.

And you’re here to witness it all unfold before you.

TL;DR: I’m launching Menace, a next-generation operator born from the same energy that’s taken combat sports and culture by storm. With 400M+ monthly views, a stealth team of 85, and a media-first strategy, we’re fusing crypto, fiat, and entertainment into one player-driven experience. This isn’t just iGaming — it’s identity, movement, and domination.

Stay degen,

Dima