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Sup fellow degens, 

I hope we had a great weekend. 

Every day I wake up, and I choose to pray for the souls that got lost at the roulette table. 

Today, the house chose aquatic sports. 

It's that magical time of the year when the entities designed to strip you naked of your wallets and deplete your bank accounts decide to throw you a crumb and call it a banquet. 

It's the absolute circus called "Corporate Social Responsibility" or CSR. 

Holland Casino, a Casino chain in the Netherlands, just announced that they have raised €170,000 for the Fight Cancer Foundation. 

The headline from news reports read: “Holland Casino Swims to Fight Cancer." 

In other words, “Please don't regulate us harder." 

Swimming as Diplomacy

Last Sunday, 35 brave Holland Casino employees stripped down to their swimsuits and jumped into the freezing canals of Breda. 

They participated in the "Swim to Fight Cancer” event. 

Splashed around, shivered, swallowed some questionable canal water, and handed over a nice check for €170,000. 

First of all, respect to the staff. If I had to jump in a freezing canal every time I rinsed on Blackjack, I would be an icicle by noon. 

On the corporate side of things, the Casino CEO Petra de Ruiter (who I'm sure stayed dry and warm) said, 

"We want to be at the heart of society. That also means that we commit ourselves to others."

This CEO must be good at stand-up. 

"At the heart of society.” 

I laughed so hard.

Mr CEO, a casino is not at the "heart” of society. 

A casino is the liver of society. We exist to filter out the toxins (excess liquidity) from your system. We process hangovers and regret.

Let's Look At The Maths 

€170,000.

It sounds like a lot of money. If you found €170k under your mattress, you’d be booking a flight to Vegas immediately.

But for a state-monopoly casino giant?

  • €170k is one bad shoe of Baccarat in the High Limit room.

  • €170k is less than the electricity bill for the neon lights in Amsterdam.

  • €170k is a rounding error on their quarterly balance sheet.

In the Middle Ages, when you sinned so much, you paid the church to buy an “indulgence." Basically, a pass to heaven. 

In 2025, if you run a casino in a country with strict anti-gambling regulations, you buy an indulgence by swimming in a canal. 

It's reputation hedging. It's for when the regulators say you facilitated a lot of loss this year and your bingo card is "See, we are wet! We hate cancer!” 

This is also dark side of the casino.  

The entire business model for slots and casinos rely on high cortisol levels, sleep deprivation, free alcohol, and blood pressure-pumping spinning wheels. 

We are not quite synonymous with being healthy.

But you gotta respect the hustle. 

Don't Be Fooled 

When you visit a casino, you are entering a combat zone. The lighting, sounds, absence of clocks, and free drinks are all designed to disorient you. 

When they jump in water for a good cause, they are trying to soften their image. 

It's to say that we are your responsible partner in entertainment. 

If you want to support cancer research, send the money directly to the charity. 

Don't dump it into a slot machine with the hope that the casino will donate a percentage of your misery to a good cause. 

That's degen philanthropy. And it's inefficient. 

TL;DR: Holland Casino employees jumped into freezing canals to hand over €170k for charity. It’s a cute PR stunt, but for a state-monopoly casino, it’s pocket change - a flashy way to polish their image while the house keeps raking in the real money.

Stay degen,

Dima

Who is Menace Dima?

Look, I could bore you with my "professional bio" – you know, the whole "20+ years in the gambling industry" spiel, the $100M+ portfolio, or how I've had my fingers in every gambling pie from affiliate marketing to running major operators.

But here's what you really need to know: I'm the guy who's probably lost (and won) more money than most, has the wildest degen stories you've never heard, and still can't resist a good bet. Whether it's dropping stacks on MMA fights, grinding poker until sunrise, or testing every new casino game that hits the market – I've done it all, and I'm still doing it.

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